HAWTHORNE, Calif. — This is how to run a crowdfunding event, Tesla style. It was billed as the unveiling of the Tesla Semi, the 500-mile electric truck. But surprise: Thursday night’s event was also the unveiling of the second-generation Tesla Roadster and its amazing performance figures. An equally impressive figure was the quarter of a billion dollars Tesla plans to take in on reservations.
The first 1,000 Roadsters are Founders Series cars. You put up the full $250,000 price in advance, and then wait until the 2020 (projected) delivery date. Others who want to reserve put down $50,000 and wait along with the founders.