3. The Rolex Datejust
One of the longest unbroken production runs of any in the Rolex catalog, and among the most iconic models from any manufacturer, it is something of a surprise to find the Datejust in the bottom half of the list.
Hailing from 1945, when it became the first automatic waterproof watch ever made to display a date function, it was the premier offering from the world’s foremost brand until the arrival of the President a little over a decade later.
Unlike the Day-Date though, the Datejust has more of an everyman reputation. There have always been steel and half-and-half Rolesor examples scattered among all the gold, and the range of different dial, bezel and bracelet combinations have numbered into the hundreds over the years.
It too has been given a larger top end model recently, with a 41mm piece joining the classic 36mm. In addition, there are two sizes aimed at a female audience; a 31mm, and a 28mm officially titled the Lady-Datejust which, if rumors are to be believed, is the bestselling Rolex watch of all time by a very long way. On top of that, there is a 34mm just called the Date.