7. Hands in the 10 and 2 position – The official Rolex time
Here’s a piece of trivia that will blow your mind. Almost all watches are set to the same time before being photographed (for promotional purposes). Most watches, Rolex watches included, are set to the time of 10:10 at the time of being photographed. The reason? It’s aesthetic of course, the watch hands tend to perfectly frame the logo of the watch company (when it is on the upper half of the watch dial) when they are in the 10-2 position. Rolex watches in pictures always display 10:10:31, and models that also show day and date always advertise Monday the 28th.
6. 20,000 leagues under the sea – Rolex watch goes to the deepest point of the ocean
You may recall that in 2012, James Cameron descended into the Mariana Trench, the deepest part of the world’s oceans. For this expedition, Cameron sported a Rolex Deepsea Challenge, which was guaranteed waterproof to a depth of 12,000 metres (39,370 feet). The watch was affixed to the hydraulic manipulator arm of the submersible and kept time perfectly throughout the almost 7 hour underwater adventure.